“Adapt or die.”

Ryan Broderick in his excellent Garbage Day newsletter:

And like many Americans, I spent yesterday trying to process the new reality we’ve suddenly found ourselves in. One where I am aware that something is happening, but largely unable to actually figure out the specifics. And throughout the day a loop emerged. I would see a claim on a social platform like X or Bluesky, like SNAP benefits being affected by the freeze (it seems like they wouldn’t have been), try to verify it, and only get days-old Newsweek stories and a bunch of aggregation from Indian newspapers that have figured out how to game American search traffic like The Hindustan Times and The Times Of India.

Hoo boy does this capture how it feels to look for information online now.

Welcome to 2025. No one reads your website or watches your TV show. Subscription revenue will never truly replace ad revenue and ad revenue is never coming back. All of your influence is now determined by algorithms owned by tech oligarchs that stole your ad revenue and they not only hate you, personally, but have aligned themselves with a president that also hates you, personally. The information vacuum you created by selling yourself out for likes and shares and Facebook-funded pivot-to-video initiatives in the 2010s has been filled in by random “news influencers,” some of which are literally using ChatGPT to write their posts. While many others are just making shit up to go viral. And the people taking over the country currently have spent the last decade, in public, I might add, crafting a playbook — one you dismissed — that, if successful, means the end of everything that resembles America. And that includes our free and open and lazy mainstream media. And they’re pretty confident it’ll succeed because, unlike you, they know how broken the internet is now and are happy to take advantage of it. While I’m sure it feels very professional to continue playing stenographer in your little folding chair at the White House, they’re literally replacing you with podcasters as we speak. So this is it. Adapt or die. Or at the very least, die with some dignity.

I keep coming back to the old Jay Rosen phrase “optimize for trust” and how many media orgs have utterly failed that assignment.