Why the best phones have bland colors

Imad Khan, writing for CNet:

Why don’t manufacturers, generally, bring bold and fun colors to pro devices?

“The approach that most manufacturers have taken is to experiment with color at lower price points, but stick with black and white for the premium tier,” said Avi Greengart, president and lead analyst at Techsponential. “This is both an admission that many consumers invest in cases to protect their expensive phones, and an unwillingness to deal with inventory management.”

…

Among iPhone owners, for example, case usage is as high as 87%, according to data from NPD.

Tough luck for us weirdos who go caseless.