{"id":39,"date":"2024-08-27T14:53:47","date_gmt":"2024-08-27T14:53:47","guid":{"rendered":"https:\/\/jarednewman.com\/blog\/?p=39"},"modified":"2024-09-17T21:36:58","modified_gmt":"2024-09-17T21:36:58","slug":"flipping-advisorators-free-and-paid-versions","status":"publish","type":"post","link":"https:\/\/jarednewman.com\/blog\/2024\/08\/27\/flipping-advisorators-free-and-paid-versions\/","title":{"rendered":"Flipping Advisorator’s free and paid versions"},"content":{"rendered":"\n

This might be a bad idea, but I\u2019m going to try inverting the format of Advisorator\u2019s free edition<\/a>.<\/p>\n\n\n\n

Previously, it went like this:<\/p>\n\n\n\n

    \n
  1. Quick tip<\/li>\n\n\n\n
  2. An upsell for that week\u2019s feature story, which appears atop the paid newsletter<\/li>\n\n\n\n
  3. News roundup<\/li>\n\n\n\n
  4. A useful app to try, sometimes with an upsell for my\u00a0ultimate list of awesome apps<\/a><\/li>\n\n\n\n
  5. A truncated version of the deal list I usually send out to paid subscribers.<\/li>\n\n\n\n
  6. Another upsell for the paid edition, referencing the omitted deals.<\/li>\n\n\n\n
  7. Sign off.<\/li>\n<\/ol>\n\n\n\n

    Now it looks like this<\/a>:<\/p>\n\n\n\n

      \n
    1. The feature story that I used to reserve for paid subscribers<\/li>\n\n\n\n
    2. An upsell for the news, quick tip, useful app, and deal list that now reside only in the paid edition<\/li>\n\n\n\n
    3. Sign off<\/li>\n<\/ol>\n\n\n\n

      At minimum, it\u2019s a lot less convoluted, but I\u2019m also hoping it makes the newsletter more enjoyable and shareable for free subscribers. You might be more excited to share, say, an article about an inexpensive AirTag alternative or the best ad blocker than a grab-bag of other stuff. It\u2019s certainly easier for me to share on social media.<\/p>\n\n\n\n

      At the same time, that grab bag is easier to talk up as a benefit for paid subscribers. They\u2019re not just getting one extra article per week, but rather a whole bundle of useful intel. And that\u2019s in addition to other benefits like my online guides<\/a> and Slack channel<\/a>.<\/p>\n\n\n\n

      If all goes well, this may even allow me to produce one canonical version of the newsletter\u2014and therefore a single archive page<\/a>\u2014instead of separate free and paid versions. Still, it\u2019s nerve-racking to give away the part of the newsletter that takes maybe 60% of my time each week.<\/p>\n\n\n\n

      As I mentioned in this week\u2019s issue<\/a>, we\u2019ll see how it goes and adapt as needed.<\/p>\n","protected":false},"excerpt":{"rendered":"

      This might be a bad idea, but I\u2019m going to try inverting the format of Advisorator\u2019s free edition. Previously, it went like this: Now it looks like this: At minimum, it\u2019s a lot less convoluted, but I\u2019m also hoping it makes the newsletter more enjoyable and shareable for free subscribers. You might be more excited to share, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","iawp_total_views":52,"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-blog","tag-shop-talk","h-entry"],"_links":{"self":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":1,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":40,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions\/40"}],"wp:attachment":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}