{"id":704,"date":"2025-02-13T06:07:00","date_gmt":"2025-02-13T10:07:00","guid":{"rendered":"https:\/\/jarednewman.com\/blog\/2025\/02\/13\/the-rebirth-of-pebble-is-radically-unambitious-fastco\/"},"modified":"2025-02-13T06:07:00","modified_gmt":"2025-02-13T10:07:00","slug":"the-rebirth-of-pebble-is-radically-unambitious-fastco","status":"publish","type":"post","link":"https:\/\/jarednewman.com\/blog\/2025\/02\/13\/the-rebirth-of-pebble-is-radically-unambitious-fastco\/","title":{"rendered":"<a href=\"https:\/\/www.fastcompany.com\/91277089\/the-rebirth-of-pebble-is-radically-unambitious?partner=rss&amp;utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss+fastcompany&amp;utm_content=rss\">The rebirth of Pebble is radically unambitious (FastCo)<\/a>"},"content":{"rendered":"<p>Not every gadget needs an annual release cycle, a steady cadence of software launches, and a change-the-world mindset.<\/p>\n<p>Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he\u2019s already talking about being finished with it.<\/p>\n<p>Eight years ago, Migicovsky <a href=\"https:\/\/techcrunch.com\/2016\/12\/07\/pebble-confirms-its-shutting-down-devs-and-software-going-to-fitbit\/\">shut down the smartwatch startup he founded<\/a>, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and <a href=\"https:\/\/rebble.io\/2022\/11\/02\/rebble-hackathon.html\">thousands<\/a> of Pebble die-hards have continued to wear their watches, aided in part by a community that\u2019s <a href=\"https:\/\/www.vice.com\/en\/article\/how-pebble-users-are-keeping-the-smartwatch-alive-3-years-after-it-supposedly-died\/\">kept Pebble\u2019s app store and core services alive<\/a>. Last month, Migicovsky persuaded Google to make Pebble\u2019s software open source, and now he\u2019s <a href=\"https:\/\/repebble.com\">started a company to build new watches<\/a>. (They won\u2019t be called Pebbles, though, since Google still owns the name.)<\/p>\n<p> &#8211; https:\/\/www.fastcompany.com\/91277089\/the-rebirth-of-pebble-is-radically-unambitious?partner=rss&amp;utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss+fastcompany&amp;utm_content=rss<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every gadget needs an annual release cycle, a steady cadence of software launches, and a change-the-world mindset.<\/p>\n<p>Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he\u2019s already talking about being finished with it.<\/p>\n<p>Eight years ago, Migicovsky <a href=\"https:\/\/techcrunch.com\/2016\/12\/07\/pebble-confirms-its-shutting-down-devs-and-software-going-to-fitbit\/\">shut down the smartwatch startup he founded<\/a>, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and <a href=\"https:\/\/rebble.io\/2022\/11\/02\/rebble-hackathon.html\">thousands<\/a> of Pebble die-hards have continued to wear their watches, aided in part by a community that\u2019s <a href=\"https:\/\/www.vice.com\/en\/article\/how-pebble-users-are-keeping-the-smartwatch-alive-3-years-after-it-supposedly-died\/\">kept Pebble\u2019s app store and core services alive<\/a>. Last month, Migicovsky persuaded Google to make Pebble\u2019s software open source, and now he\u2019s <a href=\"https:\/\/repebble.com\">started a company to build new watches<\/a>. (They won\u2019t be called Pebbles, though, since Google still owns the name.)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","iawp_total_views":2,"footnotes":""},"categories":[12],"tags":[11],"class_list":["post-704","post","type-post","status-publish","format-standard","hentry","category-feed","tag-published","h-entry"],"_links":{"self":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":0,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"wp:attachment":[{"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarednewman.com\/blog\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}