Not every gadget needs an annual release cycle, a steady cadence of software launches, and a change-the-world mindset.

Eric Migicovsky has barely started working on a successor to the Pebble smartwatch, and he’s already talking about being finished with it.

Eight years ago, Migicovsky shut down the smartwatch startup he founded, having sold its software assets to Fitbit, which later became part of Google. But all this time, he and thousands of Pebble die-hards have continued to wear their watches, aided in part by a community that’s kept Pebble’s app store and core services alive. Last month, Migicovsky persuaded Google to make Pebble’s software open source, and now he’s started a company to build new watches. (They won’t be called Pebbles, though, since Google still owns the name.)

– https://www.fastcompany.com/91277089/the-rebirth-of-pebble-is-radically-unambitious?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss